WHY DRYWARE

DRYWARE isn’t just a brand—it's a new perspective for a generation that's questioning, "Why do we drink the way we do?" Our drinkware is crafted not only for the sober curious and health-conscious but to celebrate the intention behind every moment and every sip.

With a 53% surge in sober curiosity among Gen Z in the past year, DRYWARE caters to an evolving demand for drinkware that embodies health and mindful consumption. Our designs do more than please the eye—they disrupt traditional barware norms, elevate the non-alcoholic drinking experience, and encourage a culture of intentional enjoyment.

Choosing DRYWARE means more than selecting glassware—it's embracing a lifestyle that values mindfulness and joy with every pour.

What the data says

Gen Z and Millennial Trends

  • 53% Increase in Gen Z's interest in sober curiosity from 2023 to 2024

  • Nearly 40% of US consumers follow a sober curious lifestyle, with a mix of closely and occasionally following

  • Millennials Drinking Less: 49% of Millennials said they'd drink less in 2024, a 26% increase from the previous year

Market Insights

  • Non-Alcoholic Beverage Sales: Total dollar sales of non-alcoholic drinks were $395 million from August 2021 to August 2022

  • The sector is expected to grow to $30 billion by 2025

  • Social Media Influence: 45% of Gen Z say social media is the most effective channel for learning about nonalcoholic beverage options

Consumer Behavior

  • Health and Wellness: Top reasons for the sober curious lifestyle are physical health (39%), saving money (35%), and mental health (29%)

  • Social Influence: Nearly one in four (24%) have tried a nonalcoholic beverage because of celebrity or influencer endorsements

Alcohol Consumption Trends

  • Decrease in Alcohol Sales: One in five (20%) of consumers report drinking less alcohol compared to one year ago

  • Gen Z Mocktail Consumption**: 37% of Gen Z said they drank mocktails last year

Economic Impacts

  • NA Beers, Wine, and Spirits: Sales spiked 31% over the past year in the $510 million market

  • Revenue Jump: From 2022 to 2023, revenue for NA products jumped from $388.4 million to $509.6 million, a 31.2% increase

This data highlights a significant cultural and consumption shift towards sober curiosity, particularly among younger generations, and indicates a growing market for non-alcoholic beverages and related products.